Database Sharding Blog

IBM ran a television campaign a few years ago that showed a development team monitoring a newly launched Web-based application that were initially happy with the growing number of users until they realized their application would not scale. It seems that UK cellular company O2’s staff missed the IBM campaign. 3G iPhone pre-orders have crashed O2’s Web site. The scalability problem could have been anticipated. O2 had taken 200,000 email addresses of people interested in purchasing the 3G iPhone, so they should have anticipated the potential load on the order processing application when they notified so many people that they were ready to take orders. O2’s official response was that: "Though O2 had invested several million pounds to increase the order capacity of the site, at times the site still couldn't process the sheer weight of demand." . The result is frustrated customers and negative press coverage in many UK newspapers. Would you trust your business communications to a company that can not scale a Web application? Can O2 be trusted to scale mail servers?

It would be interesting to find out what really happened.....

Labels: Database Sharding, Scalability Architecture